Primitiva Jewelry
PHOTOGRAPHY / PRODUCT STYLING / BRAND EXPLORATION / LAYOUT DESIGN
Primitiva is a brand of soulful, bold jewelry created for “the mindful womxn.” Each piece is designed by founder Laura Merino-Franco and then handcrafted by artisans in Colombia out of filigree and gemstones. I’ve worked with Primitiva to help develop their brand identity through product photography, brand exploration, print layout design, and social media template creation.
Print Layout
Product Styling & Photography
Social Media Template Design
Gemstone and affirmation
Inspirational quote
Laura’s vision for Primitiva’s social media was magical, feminine, and minimalist. In order to allow her to create her own content for the brand moving forward, we created editable templates on Canva. I chose a selection of delicate line illustrations from their stock library to create starting templates that feel cohesive and effortless.